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The Minocqua Brewing Company, a notable establishment in Wisconsin, has stirred the pot with a recent social media post offering ‘free beer, all day long’ upon the death of former President Donald Trump. This announcement, shared last week, has drawn significant attention on various platforms.
In a bold statement, the brewery declared, ‘Free beer, all day long, the day he dies. Show us this post when it happens in a few months and we’ll make good on that promise.’ This message was shared on their Facebook page, indicating the company’s unique stance in an increasingly polarized political landscape.
The brewery later clarified that the offer would apply to their Madison Taproom for year-round operations, while the Minocqua Taproom would be the site if Trump were to pass away during the summer months.
While the company refrained from directly mentioning Trump in their post, reactions from the public were quick and clear. Many of the over two thousand comments made assumptions regarding the implied reference to the political figure.
When questioned about the timeline for this deal, which some speculated could change, the brewery directed responses toward the individual commenters. One reply hinted at possible subterfuge, stating, ‘Well that’s up to you and your ability to act like a CIA agent.’ This answer not only showcased the brewery’s playful yet provocative tone but also invited further dialogue about the situation.
The Minocqua Brewing Company has a history of promoting progressive political views through their social media channels. Posts on these platforms have openly criticized immigration enforcement and advocated for a government shutdown to protest the funding of Immigration and Customs Enforcement (ICE).
In one particular post, the brewery acknowledged the potential unpopularity of government shutdowns but maintained that such actions may serve the greater good by slowing down ICE operations. The message emphasized a willingness to experience short-term suffering to prevent long-term repercussions.
The brewing company’s outspoken political stance has not gone unnoticed. Many community members resonate with their views, while others express concern over the brewery’s approach. As discussions unfold, it becomes evident that their boldness in addressing contentious issues strikes a chord with a segment of the population hungry for political engagement, especially in the face of polarizing figures like Trump.
Kirk Bangstad, the owner of the Minocqua Brewing Company, has positioned himself as a significant player in the Midwest’s political landscape. He founded the Minocqua Brewing Company SuperPAC, which targets Republican officials. The PAC claims its mission is to oust those who spread falsehoods regarding the election results that led to the January 6 insurrection, as well as to challenge those who downplayed the COVID-19 pandemic.
In a recent interview, Bangstad expressed an open invitation for all to join in a celebration of what he referred to as the ‘impending death of a twice-impeached convicted felon,’ clarifying that ‘no red hats allowed.’ This straightforward remark reinforces his commitment to maintaining a clear boundary between himself and Trump supporters.
Beyond its political engagements, the Minocqua Brewing Company is recognized for its creative and politically-themed beer offerings. Beers like ‘Resistance Pilsner’ and ‘Tammy Shandy,’ named after Wisconsin Senator Tammy Baldwin, reflect the establishment’s dedication to intertwining craft brewing with political commentary. These specialty brews compel patrons to engage with the broader discussions that shape their state and country.
As the conversation around the brewery’s promise expands, it also opens up discussions about how businesses navigate the political landscape. In an era where many companies choose to remain neutral, Minocqua Brewing Company’s unabashed approach raises questions about the role of businesses in political discourse and whether they can be both commercially successful and politically vocal.
The brewery’s actions reflect a changing tide in consumer behavior, where patrons expect brands to take stands on social issues. This shift could pave the way for more businesses to adopt political positions, whether for promotional purposes or genuine advocacy.
While the brewery has garnered a loyal following among progressives, potential backlash from conservative patrons is a distinct possibility. Brands testing the waters of political commentary must remain vigilant to how their messaging is received across the political spectrum.
As discussions continue surrounding the brewery’s promotion, it will be fascinating to see if the promised free beer, contingent upon a high-profile event, comes to fruition and how it will affect their customer base in the long run.
The Minocqua Brewing Company’s promise of free beer following a significant political event invites broader discussions about the intersection of business, politics, and community engagement. As reactions to their post unfold, it may just be the beginning of new dialogues and movements within both the brewing industry and the wider political landscape. The ways in which companies respond to social and political issues will define not only their branding but also their role in shaping the future of consumer interaction with public discourse.