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Former LSU gymnast Livvy Dunne continues to hold The New York Times accountable for its contentious 2022 article that featured the provocative headline “Sex Sells.” This headline sparked widespread criticism and a heated discussion regarding its implications for women in sports.
The November 2022 piece, titled “New Endorsements for College Athletes Resurface an Old Concern: Sex Sells,” characterized Dunne as a “petite blonde with a bright smile and a gymnast’s toned physique.” The article later posited that the emerging Name, Image, and Likeness business in women’s college sports tends to prioritize traditional feminine appeal over true athletic achievement.
In a recent interview on the
