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Tubi Launches Red Carpet Shop for Super Bowl Fashion Enthusiasts
Tubi, a leading free streaming service known for its extensive selection of movies and TV shows, has launched the Tubi Red Carpet Shop, further differentiating itself in the competitive streaming landscape. This innovative venture, developed in collaboration with Shopsense AI, draws inspiration from the upcoming Tubi Red Carpet event at Super Bowl LIX. The shop features five themed collections designed for fashion-conscious viewers and party hosts alike.
Innovative Shopping Experience
The Red Carpet Shop officially opened its virtual doors on February 3. Accessible through browsers and smartphones, customers can explore the shop by visiting shop.tubi.tv. Tubi’s Chief Revenue Officer, Jeff Lucas, emphasized the significance of this initiative in merging entertainment with commerce.
“Tubi’s collaboration with Shopsense AI marks a leap forward in integrating retail media with connected TV. We aim to provide brands and consumers a seamless shopping experience,” Lucas stated.
Fashion Collections at a Glance
Currently, shoppers can access the Red Carpet collection, which includes standout pieces that reflect the stylish looks of football players’ partners. Major items in the collection feature a Ralph Lauren leather jacket, a Sarah Ruched maxi dress, and chic Nordstrom thigh-high heels. This curated fashion line pays homage to names like Taylor Swift and the significant others of athletes participating in Super Bowl LIX.
Streaming Highlight
Mark your calendars for February 9th at 3:30 PM ET when the Tubi Red Carpet event streams live, showcasing these fashionable looks. Additionally, Super Bowl LIX will also be available to stream for free at 6:30 PM ET on the same day.
Bridging Retail and Entertainment
Lucas remarked, “Our commitment to accessible premium entertainment allows us to experiment with interactive and tangible shopping integrations. Shoppable media represents the future of ad-supported streaming services, and we’re eager to push boundaries with Shopsense AI.” This partnership indeed places Tubi at the forefront of retail innovation in the entertainment sector.
While the fashion offerings have garnered significant attention, Tubi’s shop extends beyond clothing. The other four collections revolve around the Super Bowl, offering insights into party preparation, team merchandise, and music-related products.
Super Bowl Essentials
The Party Prep Like a Pro collection provides everything needed for hosting an unforgettable Super Bowl viewing party. Customers can find a variety of items, including football-themed folding tables, oversized snack plates, and durable crock pots for game day culinary masterpieces.
Show Your Team Spirit
Tubi’s Gear Up collections cater specifically to fans of the Philadelphia Eagles and Kansas City Chiefs. This merch-centric package includes officially licensed jerseys, hats, sweatshirts, and other gear to proudly display team allegiance during the big game.
Music and Entertainment Collectibles
Another highlight is the Halftime Hits collection, which features products connected to the highly anticipated halftime performance. This collection offers items like Kendrick Lamar’s vinyl records, noise-canceling headphones, and unique fashion inspired by the renowned artist.
Your Go-To for Diverse Offerings
Tubi’s Red Carpet Shop not only presents fashionable options but also creates a rich and entertaining shopping environment in the lead-up to Super Bowl LIX. This initiative represents a bold new level of engagement for streaming services, blending the worlds of entertainment and commerce in exciting ways.
