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The excitement surrounding Super Bowl 2025 is palpable as the Kansas City Chiefs face off against the Philadelphia Eagles on February 9 at the Caesars Superdome in New Orleans. Yet, a different kind of competition captivates audiences: the quest for the most memorable Super Bowl commercial. With approximately one in three Americans tuning in, brands are intensifying their efforts to create ads that resonate long after the final whistle. Here’s an overview of the most highly anticipated commercials for this year’s game.
One standout is Hellmann’s, bringing Meg Ryan and Billy Crystal together for a delightfully humorous ad set in Katz’s Deli, inspired by their classic scene from “When Harry Met Sally.” This clever nod to nostalgia adds layers of charm while highlighting Hellmann’s as the ideal condiment for any sandwich.
Meanwhile, David Beckham explores family ties in Stella Artois’ engaging advertisement, where he discovers he has a long-lost twin brother. Set in a quaint bar, this amusing narrative hints at a deeper story, intriguing audiences ahead of game day.
Pringles ramps up the entertainment factor with a star-studded cast featuring Adam Brody, Nick Offerman, and James Harden. Their ad promises belly laughs, hinting at humorous situations involving mysterious activities with Pringles cans. Fans are left eagerly waiting for the full ad to release on game day.
In another exciting collaboration, Uber Eats combines the star power of Martha Stewart, Charli XCX, and Matthew McConaughey in a TikTok-inspired ad that humorously merges sports with pop culture, appealing to a wide audience.
Bosch introduces its inaugural Super Bowl ad featuring Antonio Banderas, who helps a look-alike of Macho Man Randy Savage tackle the challenge of opening a stubborn pickle jar. This quirky ad not only showcases Bosch’s innovative products but also promises to deliver a hearty laugh.
Additionally, Nestlé’s Coffee Mate marks its Super Bowl debut with a playful campaign featuring Shania Twain. This fresh face in the Super Bowl arena hints at a lively advertising narrative filled with humor and warmth.
Doritos adds an interactive twist this year by encouraging fans to create their commercials. The winning entry, selected by Kansas City Chiefs players in an “NFL Focus Group,” will secure its creator a whopping $1 million. This engaging approach not only excites fans but also fosters a strong community connection.
In a partnership between Shane Gillis and Post Malone for Bud Light, the teasers suggest an entertaining array of scenarios leading to laughter and laid-back fun. This dynamic duo is sure to captivate the audience’s attention.
Among the classics, Budweiser brings back its iconic Clydesdales in a heartwarming story titled “First Delivery,” showcasing a foal determined to deliver a keg. Set to the nostalgic tune of Bread’s “Let Your Love Go,” this ad captures the essence of storytelling that resonates with viewers.
Besides humor, some brands aim to tackle serious topics. Hims & Hers plans to address obesity and the weight-loss industry in their 60-second spot, presenting health initiatives candidly during one of the year’s most watched events.
NerdWallet adopts a quirky approach, featuring Kieran Culkin as the voice of a genius-level Beluga whale providing personal finance advice. This unusual perspective aims to demystify financial concepts and engage a broader audience.
As Super Bowl 2025 approaches, audiences can expect a rich blend of humor, nostalgia, and innovation among the advertisements. From heartwarming narratives like Budweiser’s to relatable moments from Taco Bell, brands are preparing to capture the spotlight in creative and captivating ways. With millions of viewers around the globe, these commercials are set to leave lasting impressions.
Which Super Bowl 2025 ad are you most excited to see and why? Share your thoughts with us!
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