Celebrating 250 Years of Military Service at Super Bowl LIX

As America gears up for Super Bowl LIX in New Orleans, a significant initiative will take center stage: the Military250 campaign. This national movement, spearheaded by We the Veterans and Military Families, commemorates the 250th anniversaries of the U.S. Army, Navy, and Marine Corps. Through this campaign, the nation will reflect on military history, highlighting the values of service, sacrifice, and civic pride that have defined America.

Honoring the Foundations of Freedom

Before the Declaration of Independence in 1776, America’s Founding Fathers established an Army, Navy, and Marine Corps that fought valiantly to secure freedom. With the upcoming 250th anniversary of the United States in 2026, a White House task force has been formed to plan extensive celebrations. This year is an opportunity to honor those whose service laid the groundwork for the nation we cherish today.

Spotlighting Key Moments and Heroes

The Military250 campaign aims to shine a light on pivotal events throughout American history. It sets out to formally recognize 250 veteran and military family service organizations, highlight 250 leaders who continue to contribute to their communities, and applaud 250 acts of service from ordinary citizens. These initiatives demonstrate that everyday actions are vital to bolstering the fabric of American society.

A Journey of Reflection and Action

Over the next 18 months, as we approach these historic milestones, Americans are encouraged to reflect upon the past. This period serves as a reminder to honor the contributions of all citizens while looking forward to shaping a better future for generations to come. The Military250 campaign emphasizes that patriotism extends beyond mere rhetoric; it involves active participation and service in daily life.

Engaging Military Families and Veterans

With the U.S. Army reporting record recruitment numbers, the Military250 campaign poses a pivotal question to all Americans: How will you contribute to this legacy of service? For military families and veterans, this might involve local civic leadership roles or mentoring within veteran service organizations. For others, it could take the form of volunteering, voting, or participating as poll workers.

Transforming Communities Through Participation

At We the Veterans and Military Families, it has become evident that the actions of engaged citizens can profoundly impact their communities. These contributions foster a sense of connection and reinforce shared values that unite us. This campaign embraces the universal principles of service and sacrifice, inviting participation from community organizations, sports leaders, business executives, and everyday Americans eager to celebrate the best aspects of our nation.

Making an Impact on America’s Biggest Stage

We the Veterans is honored to partner with the National Football League at Super Bowl LIX. As we launch the Military250 campaign on such a prominent platform, we invite everyone to reflect on how they can contribute to the country that has provided so much for its citizens. There are numerous ways to give back, whether through local veterans’ organizations, schools, or charities that resonate with individual values.

The Essence of True Patriotism

This campaign transcends mere commemoration; it serves as a crucial reminder that patriotism demands more than symbolic gestures. It calls for embodying the courage, service, and unity that have characterized our nation for 250 years. Reflecting on President Ronald Reagan’s reminder, “freedom is a fragile thing and it’s never more than one generation away from extinction”, we recognize the importance of fostering and protecting our liberties.

A Call to Action for the Future

For those seeking to celebrate America and the collective history that binds us, this campaign offers a pathway to honor our past while striving for a future that lives up to the sacrifices made by predecessors. Together, we can work to ensure that America’s next 250 years embody the resilient spirit and service ethos that formed the backbone of this nation. Let us remember General Jimmy Doolittle’s words, “There’s nothing stronger than the heart of a volunteer”, as we embark on this journey.

Ben Keiser is a Marine Corps veteran and the co-founder and executive chairman of We the Veterans and Military Families.