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Ben Affleck’s return to the Super Bowl commercials in 2025 received a wave of mixed reviews from fans. His humorous take on the popular Dunkin’ brand, alongside appearances from stars like Seal and Vin Diesel, has sparked an engaging conversation online.
Affleck reprised his role in the fictional Dunkin’ crew known as the DunKings during Super Bowl LIX. However, this time he did not bring along his frequent collaborator Matt Damon or football star Tom Brady. Instead, viewers were treated to guest appearances from Affleck’s brother, Casey Affleck, and the iconic former New England Patriots coach, Bill Belichick, along with Jordon Hudson, Affleck’s girlfriend.
This seven-minute comedic ‘movie’ showcases a lighthearted rivalry among various coffee brands called the “Java Jam.” Notable cameos included Donnie Wahlberg, Jeremy Strong, and some of Affleck’s past co-stars from the film “Chasing Amy,” Jason Mewes and Kevin Smith, famously known as Jay and Silent Bob.
During the commercial, Ben jokes with Casey about how “the DunKings were pop stars, and now diss tracks are how you achieve success.” He adds humorously, “We battle these other coffee brands and win this cup!” However, Casey wasn’t on board with the plan. “I don’t want to do it,” he replied, to which Ben quipped that it was the reason people label him as a difficult actor.
Affleck’s previous commercial runs, which included his ex-wife Jennifer Lopez, had garnered positive responses. Last year, the introduction of the DunKings received praise, especially considering the comedic interruptions of JLo while she was working in a studio.
This year, feedback varied widely. One YouTube commenter boldly declared it the best Super Bowl commercial ever, stating, “You put Ben and Matt on screen together, you always win.” Others echoed similar sentiments about the previous year’s ad, finding it hilarious, especially due to JLo’s reactions.
However, the latest Dunkin’ ad did not sit well with all fans. Comments such as “That Dunkin’ ad was horrible and Ben Affleck looks rough” appeared across social media platforms. One user humorously questioned if Jennifer Garner was aware of Affleck’s antics on television.
British singer Seal also gained attention with a unique approach in his Super Bowl advertisement for Mountain Dew, where he literally transformed into a seal. The commercial, titled “Kiss of a Lime,” featured singer Becky G and the company’s mascot, Mountain Dude.
While some found the portrayal amusing, the response remained mixed. Comments like “I could’ve gone my whole life without seeing Seal as a seal” permeated social media. Others sarcastically asked Seal if he needed money for participating in the bizarre ad.
Yet, not all critiques were negative. Some viewers admitted that they laughed heartily at the Mountain Dew ad. Comments indicated that Seal’s offbeat performance was the highlight for some, with one user expressing surprise that it took so long for such a concept to make it to a Super Bowl commercial.
Vin Diesel also made waves with his performance in a Häagen-Dazs commercial that played homage to his character from the franchise “Fast & Furious.” His commercial, humorously titled “Not to Fast,” received a positive reception from some fans.
One viewer was enthusiastic, stating, “These Super Bowl commercials are hilarious! I loved the Vin Diesel one.” Another added, “Is it just me, or was that Häagen-Dazs commercial with Vin Diesel actually funny?”
Conversely, not all feedback aligned with the positivity. Critics pointed out the juxtaposition of Vin Diesel’s action-packed persona and the relatively tame setting of an ice cream commercial, expressing disappointment at the lack of explosions typically associated with his films.
Debates over this year’s Super Bowl commercials reflect the diverse perspectives of the viewing audience. The rich array of ads, from Affleck’s Dunkin’ saga to Seal’s creative portrayal and Diesel’s humorous twist, demonstrates the evolving landscape of Super Bowl advertising.
The commercial landscape during the Super Bowl serves not only as entertainment but also as a barometer for public sentiment regarding celebrities and their brand affiliations. Affleck’s longstanding relationship with Dunkin’ has remained a focal point, with fans frequently commenting on his passion for the brand.
Despite the mixed reactions, celebrities like Affleck, Seal, and Diesel manage to capture audience attention and provoke discussions around their unique ad portrayals. In an age of digital expression, these commercials have become a platform for fans to voice their opinions, whether they praise or critique the content presented.
The social media buzz created around these commercials demonstrates how influential advertising can be during a high-profile event like the Super Bowl. **While opinions on the effectiveness of these ads will continue to vary, one common factor remains: the desire for humor, creativity, and relatability in advertising. By drawing from their unique talents, these stars offer memorable experiences that resonate with viewers. As they keep innovating their approaches in marketing, the intrigue surrounding Super Bowl commercials will undoubtedly remain a significant topic in upcoming events.**