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In a remarkable display of online engagement, Fox News Digital outperformed all prominent news brands, including ABC, NBC, and CBS, during the third quarter of 2025. This achievement reflects a growing reliance among Americans on Fox News for critical information and in-depth analysis of current events.
According to recent reports, Fox News Digital recorded an impressive 94.1 million unique visitors across desktop and mobile platforms, securing the top position among news brands for the first time. This milestone marks a significant achievement in the competitive landscape of digital news.
Leading Metrics in Engagement and Viewership
Not only did Fox News Digital dominate in unique visitors, but it also topped the charts for multiplatform engagement. The platform recorded an astounding 11.4 billion multiplatform minutes and a staggering 5.6 billion multiplatform views during this quarter. Such numbers highlight the platform’s effectiveness in attracting and retaining an audience.
This quarter marked the 18th in a row that Fox News Digital led in multiplatform minutes, while it continued its streak of being the leading platform in multiplatform views for the 13th consecutive quarter. These trends suggest a robust and growing audience engagement.
Broadcast Networks Left Behind
Fox News Digital outperformed traditional broadcast networks, including NBC, CBS, and ABC, across various metrics throughout a busy quarter. In contrast, CNN experienced a sharp decline in viewership, losing 44% of its multiplatform views and a staggering 54% of its multiplatform minutes compared to the previous year.
This stark contrast illustrates the shifting dynamics in news consumption, with audiences favoring platforms that deliver timely news and thorough analysis.
YouTube Dominance
Fox News’ presence on YouTube further solidified its leadership status. The platform achieved 1.1 billion video views during the quarter, a figure that puts it at the forefront of digital media, according to industry analysis by Emplifi. This success allowed Fox to outpace its closest competitor, MSNBC, by over 200 million views, convincingly outperforming NBC, ABC, and CBS combined.
Over the past year, Fox News’ viewership on YouTube increased by an impressive 45%, allowing it to secure the top position among news brands for four consecutive quarters.
Engagement on Social Media
Fox News Digital’s impact extended beyond video views; it also emerged as the most engaged news brand on social media during the third quarter. The platform generated 506 million interactions across Facebook, X, Instagram, and TikTok, marking its best performance ever in both social media interactions and video views.
This level of engagement showcases the brand’s ability to connect with audiences across various platforms, solidifying its role as a leading source of news and information.
Strong Performance in Multiplatform Metrics
As the month of September came to a close, Fox News Digital maintained its strong performance, finishing as the top news site in multiplatform minutes. The site generated an impressive 3.9 billion minutes, reflecting a substantial 22% growth from the previous year. In contrast, The New York Times experienced a significant drop, finishing second with only 1.2 billion multiplatform minutes, down 24% from the prior year. CNN, in third place, saw a similar decline, shedding 44% to achieve 1.1 billion multiplatform minutes.
Fox News now boasts a remarkable streak, finishing atop this key category for 55 consecutive months, clearly establishing its leadership in the digital news landscape.
Growth in Total Multiplatform Views
When it comes to multiplatform views, Fox News reported an 11% year-over-year growth, finishing first with a total of 1.9 billion views. Meanwhile, The New York Times managed to claim second place despite a 7% decline in views. CNN, however, faced challenges, losing 34% of its multiplatform views compared to last year.
This data underscores the competitive pressures facing traditional news organizations while highlighting the challenges they encounter in a rapidly evolving media environment.
Maintaining Competitive Edge
Fox News Digital also performed impressively with an average of 2.6 views per visit. Notably, Fox News narrowed the gap in total multiplatform unique visitors with CBS News, finishing with 168 million visitors, the closest margin since February 2024.
As competition intensifies among leading news sites, the strategy adopted by Fox News Digital demonstrates its adaptability and commitment to delivering quality content. This competitive landscape includes renowned outlets such as The New York Times, CNN, and The Washington Post, which are all vying for audience attention.
Digital Strategy in Focus
A noteworthy aspect of Fox News Digital’s strategy is its decision to account for Social Incremental in total digital multiplatform unique visitors, in contrast to brands like CNN and The New York Times, which have not opted in. This choice reflects a strategic initiative to make the most of digital analytics in understanding audience behavior.
As the media environment continues to evolve, Fox News Digital stands at the forefront, navigating the complex landscape of digital journalism and audience engagement.
A Look Ahead
With the third quarter of 2025 behind it, Fox News Digital enters the fourth quarter with a strong foundation. Its ability to adapt and respond to audience needs positions it well for future challenges.
News consumers are increasingly drawn to platforms that not only provide information but also foster community and engagement. Fox News Digital’s ongoing success demonstrates its effectiveness in meeting these expectations, setting the stage for further growth as it continues to shape the future of digital news.
