Baltimore Mayor Reinforces Commitment to DEI with New ‘Definitely Earned It’ Campaign

Baltimore’s Bold Stance on Diversity, Equity, and Inclusion

Baltimore Mayor Brandon Scott is steadfast in his support for Diversity, Equity, and Inclusion (DEI) policies, launching a new campaign titled ‘Definitely Earned It’ amidst rising criticism of these initiatives.

Context Behind the Campaign

The campaign emerges in a tumultuous climate, particularly following the tragic Baltimore Bridge collapse last year, which occurred when a container ship struck the Francis Scott Key Bridge, resulting in the loss of six lives. Critics labeled Scott as a ‘DEI mayor,’ suggesting his focus on DEI comes at the expense of public safety and accountability.

Scott’s Defiance Against Criticism

In a recent interview with The Associated Press, Scott framed the backlash against him as part of a broader societal challenge targeting Black leaders and marginalized communities. He asserted that he was legitimately elected to lead Baltimore and successfully defended his position in the recent mayoral race against Republican challenger Shannon Wright.

Unfortunately Misunderstood: The ‘Definitely Earned It’ Campaign

Scott’s new campaign is particularly significant as it coincides with Black History Month, celebrated each February. This initiative seeks to counter the narrative suggested by critics who claim that DEI initiatives undermine meritocracy. The mayor emphasized that this campaign aims to acknowledge the accomplishments of Black Americans, reinforcing the message that they ‘definitely earned it.’

Clarifying DEI’s Importance

“We must be bigger, bolder, and louder than ever,” Scott remarked when discussing the campaign’s objectives. According to him, DEI embodies fundamental American values. He expressed that DEI initiatives are crucial in ensuring equity and representation for all, asserting: “We cannot let darkness overshadow our light. Only light can overcome darkness. Stand firm, be authentic, and resist in every way possible.”

Highlighting Contributions and Resilience

As part of the ‘Definitely Earned It’ initiative, Scott plans to highlight prominent Black figures and the valuable contributions they have made to American society. He emphasized that true success is often achieved against daunting odds. Scott stated, “They earned every single thing they accomplished because it wasn’t handed to them. We must show what it truly means to conquer systemic barriers.”

Political Pushback and National Trends

Opposition to DEI policies is gaining momentum nationally. The Trump administration has taken decisive action to eliminate federal DEI programs, arguing that they lower standards and promote a so-called ‘woke agenda.’ This includes the recent signing of executive orders aimed at abolishing DEI initiatives across the federal workforce and military.

Additionally, major companies like Walmart and Amazon have begun to retreat from DEI commitments in response to cultural shifts driven by customer feedback and pressure from conservative groups. Scott, however, remains vigilant and committed to his mission.

A Call to Action Against Misinterpretations

Scott addressed the emotional weight of the disparagement he faces, particularly following the tragic bridge collapse. He noted, “The bridge was constructed long before I was born, and it was built under very different circumstances, predominantly without minority involvement.” This highlights his assertion that systemic issues cannot solely be attributed to contemporary leadership.

Moreover, he criticized the prevailing attitude that only individuals from certain backgrounds deserve positions of influence. Scott reflected, “It’s disheartening to think that unless you fit a narrow profile, your insights and potential contributions are dismissed.”

Empowering Future Generations

The mayor’s enduring dedication to DEI represents a broader commitment to uplifting marginalized communities and ensuring equitable opportunities for future generations. His message extends beyond politics, advocating for a society that recognizes and celebrates diverse contributions.

In a time of uncertainty, Mayor Brandon Scott’s ‘Definitely Earned It’ campaign serves as a rallying cry for unity and empowerment within Baltimore and beyond. As he charts a course forward, his administration aims to underscore the importance of resilience, representation, and the relentless pursuit of equity.

Fox News’ Alexandra Koch and Breck Dumas contributed to this report.