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Carl’s Jr. Revives Iconic Bikini Model Ads for Super Bowl
In a surprising move, fast food chain Carl’s Jr. has decided to bring back its well-known bikini model advertisements after a hiatus of eight years. This decision coincides with the marketing push for their upcoming Super Bowl campaign.
Featuring TikTok Sensation Alix Earle
This year, the face of the new advertisement is TikTok influencer Alix Earle. At just 24 years old, Earle captures attention not only for her social media presence but also for her current relationship with Miami Dolphins player Braxton Berrios.
Fun on the Set
In an exclusive interview with Fox News Digital, Earle expressed that filming the commercial was a thrilling experience. She described the shoot’s location in Hollywood as a set reminiscent of the iconic Wisteria Lane from the beloved show Desperate Housewives.
“Being there in general was mind-blowing for me,” Earle shared, reflecting on the exciting atmosphere.
A Modern Twist on a Classic Theme
Earle characterized her appearance in the commercial as a contemporary interpretation of the brand’s previous campaigns, which famously starred celebrities like Paris Hilton, Kim Kardashian, Kate Upton, and Heidi Klum.
She elaborated, “I think Carl’s Jr. is a great brand, and they have delicious burgers – especially the Hangover Burger. They have produced so many fun and iconic commercials in the past, so being part of that tradition, but in a new way, has been a pleasure.”
The Hangover Burger Takes Center Stage
The advertisement showcases Earle in a bikini top as she strolls through a neighborhood littered with the aftermath of a party. In it, she humorously acknowledges the typical chaos that ensues after a big game.
“Let’s be real. Everyone’s going to be a hot mess after the big game,” Earle candidly stated.
She continues, recalling her own experiences: “Been there. Done that. And I’ve got just what you need to cure that post-party bug: the Carl’s Jr. Hangover Burger.”
What’s Inside the Hangover Burger?
Earle described the burger’s hearty ingredients: “egg, double bacon – yes, you need that double bacon – charbroiled beef, hash browns, cheese, and sauce. Just the way I like it,” she said with enthusiasm.
Exclusive Promotion Following the Super Bowl
In conjunction with the advertisement, Carl’s Jr. is launching a special promotion. They will offer free Hangover Burgers the day after the Super Bowl to all users who belong to the chain’s rewards program and have the app.
Brand Alignment and Future Expectations
Carl’s Jr. executives praised Earle as a perfect ambassador for the brand, reflecting a lifestyle that aligns with Carl’s Jr.’s bold and unapologetic image.
Kara Gasbarro, vice president of creative at CKE Restaurants, remarked, “Alix embodies not just the highlights of life but also those chaotic moments, like the day after a big game. We sought a partner who embraces every facet of life, and Alix was a natural fit.”
Gasbarro added, “Her followers know she enjoys late-night burger runs and recognizes any remedy for a lively night out, making this partnership a perfect match. We are thrilled about this uniquely delicious burger and how Alix brings this campaign to life.”
Positive Reception on Social Media
The new advertisement has garnered a warm reception on platforms like YouTube, where many viewers reminisced about Carl’s Jr.’s classic advertising style.
One user enthused, “We’re soooo back! God bless you, Carl!” while another said, “This commercial feels like the 90s again! The world is healing!”
A New Era of Advertising?
The nostalgic return to this advertising strategy indicates a shift back toward the style Carl’s Jr. is known for. It’s nostalgic yet current, sparking excitement about the brand’s future marketing endeavors.
In 2017, Carl’s Jr. made headlines by announcing their departure from featuring scantily clad models in their advertisements, opting instead to emphasize food quality and an all-American image. With the new ad featuring Earle, it seems the brand is straddling the line between modernity and tradition, potentially igniting conversations about the direction of fast-food advertising.
