Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Conan O’Brien and Ryan Reynolds recently took a humorous jab at Meghan Markle’s new jam business, likening her efforts to the food brokerage work of Reynolds’ late father, James Reynolds.
During an episode of the podcast Conan O’Brien Needs a Friend, Reynolds opened up about his father’s unconventional career changes. After retiring from police work, his father transitioned to becoming a food broker.
Reynolds recalled, “He got out of copping and then became a food broker. It raises an eyebrow—sounds like CIA work, right? But he was just a middleman for jars of jam and tiny yogurt.” His father passed away in 2015.
O’Brien chimed in, jokingly noting, “He works for Meghan Markle. Really tiny jams, harvestable jams, made from the oils of Montecito.” The exchange provided a light-hearted moment amid serious discussions.
As the conversation unfolded, Reynolds continued to draw parallels between Markle and his father, adding, “If Jimbo Reynolds wasn’t dead, I would say he is Meghan Markle. Well, adjacent.” O’Brien shared his laughter, agreeing that many observers find similarities between the two.
For those unfamiliar, a food broker is a professional who assists clients in selling products to retailers, negotiating placement and visibility in stores.
Meghan Markle’s Lifestyle Brand Launch
Markle’s foray into entrepreneurship began with her lifestyle brand, As Ever, which she launched in April. The brand features a selection of artisanal products, including jams, cookie mixes, herbal teas, and honey, all of which quickly sold out.
The As Ever website highlights a signature raspberry fruit spread inspired by a recipe Markle developed in her home kitchen. Marketed at $14, the product blends sweet raspberries with a hint of lemon, designed for versatile enjoyment. The site boasts packaging intended to be cherished long after the jam is finished.
Potential serving suggestions include drizzling the spread over puff pastry with brie cheese and thyme, or spooning it over freshly made crêpes. Once the jar is empty, consumers can repurpose the keepsake packaging for trinkets.
Critical Reception of Markle’s Venture
Humor and critique surrounding Markle’s brand echoed recent comments made on Saturday Night Live. Comedian Colin Jost had jokingly remarked that the UK’s only request in its new trade deal with the U.S. was to keep Prince Harry and Markle.
Despite the playful jabs, Markle’s lifestyle venture has faced scrutiny online, with some accusing her of lacking authenticity. Public relations expert Doug Eldridge shared insight into the differences between lifestyle icons, highlighting how figures like Martha Stewart and Rachael Ray cultivated their brands.
Eldridge remarked, “Each of these personalities found success by building authentic connections with their audiences, with Stewart presenting an aspirational image and Ray offering relatability.” As he evaluated Markle’s brand, he noted a disconnect with her audience that she must address to succeed.
The Importance of Authentic Marketing
In marketing, there are two key approaches: aspirational and relatable. Eldridge emphasized that connection, whether through aspirational or relatable marketing, remains crucial for success. He stated, “Connection comes in two forms, regardless of the chosen path, it is the critical first step in any creative endeavor.”
Markle’s lifestyle show, With Love, Meghan, filmed in Montecito, California, further reflects her recent transition into this new realm. Since stepping down from royal duties in 2020, Markle and Harry have established their residence in the U.S.
Eldridge emphasized the significance of authenticity in marketing, comparing it to humidity: it is not visually detectable, but its presence is felt. He said, “Authenticity fosters relatability, which in turn creates likability—all of which are vital for marketability.”
Final Thoughts on Meghan Markle’s New Chapter
The playful banter between O’Brien and Reynolds highlighted the humorous side of celebrity entrepreneurial ventures. Their commentary touches upon broader themes of authenticity and marketability within the lifestyle sector.
As Markle navigates this new chapter in her career, the success of her brand will likely depend on forging genuine connections with her audience. The witty remarks by figures like O’Brien and Reynolds serve as both entertainment and a reminder of the complexities involved in entering the competitive world of lifestyle branding.
