Dive into Summer: Unbeatable Memorial Day Swimwear Deals at Top Retailers

As summer approaches, Memorial Day marks the ideal occasion to refresh your swimwear collection. Major retailers such as Old Navy, Nordstrom, Macy’s, and Athleta are launching enticing sales this weekend. Here is your guide to finding the best swimsuit deals for your next poolside or beach trip.

Trending Swimwear Styles This Season

This year, modest swimsuits are trending, catering to women seeking heightened coverage and comfort. Look for versatile options like rash guards, which serve as long-sleeve tops offering UV protection and additional coverage. Swim shorts and skirts are perfect for beach activities like volleyball or paddleboarding, while high-waisted bikini bottoms provide flattering tummy coverage.

When browsing for swimwear, consider one-piece swimsuits that offer an array of coverage options and versatile tankinis ideal for mixing and matching. For a distinctive style, swim dresses that resemble everyday dresses are a fashionable choice.

The Benefits of Rash Guards

Rash guards are a must-have for any swimwear ensemble. They offer substantial advantages such as:

UV Protection: Many rash guards come with a UPF 50+ rating, shielding your skin from harmful sun rays.
Durability: These garments withstand exposure to saltwater, chlorine, and repeated use.
Moisture-Wicking Properties: Rash guards dry quickly and keep you comfortable during aquatic activities.

Highlighted Swimwear Picks

Rash Guards

Original price: $39.99

The long-sleeved rash guard from Old Navy features a crewneck and geometric print. It includes built-in sun protection to guard against harmful UV rays, fitting loosely for comfort.

Original price: $118

Macy’s offers a floral print long-sleeve rashguard from Tommy Bahama, ideal for an elegant look. With practical long sleeves and thumb pull-throughs, it combines style with functionality.

Original price: $68.93

The relaxed UPF 50 long sleeve rash guard from Land’s End is lightweight and soft, providing ample coverage for cooler swimming conditions while protecting your skin from UV rays.

Original price: $69

A trendy butter-yellow rash guard from Athleta fits snugly at the midriff, featuring underarm gussets for a comfortable range of motion during activities like swimming and paddleboarding.

Chic Bottoms

Original price: $79.95

The Sea Level Belle Paneled High Waisted Bikini Bottoms from Nordstrom offer a chic silhouette that flatters various body types. With moderate coverage, they provide a stylish yet comfortable fit.

Original price: $22.99

Old Navy’s Matte high-waisted bikini swim bottoms are designed for full coverage while delivering comfort with quick-drying materials and built-in UPF protection.

Original price: $54.95

The smoothing control high-waisted bikini bottoms from Land’s End use chlorine-resistant fabric and provide light tummy control for a flattering appearance.

One-Piece Swimsuits

Find stunning one-piece swimsuits on sale this Memorial Day. Retailers showcase a diverse range of styles, from timeless silhouettes to trendy designs featuring unique cutouts and bold prints.

Original price: $98

The Anne Cole mesh-inset one-piece swimsuit has full coverage and a flattering fit, creating an elegant black bathing suit that works for any summer occasion.

Original price: $120

Nordstrom’s La Blanca lace-up underwire one-piece swimsuit offers a flattering keyhole detail and adjustable straps, providing a fitting choice for those seeking style and support.

Original price: $49.99

Old Navy’s Matte one-piece zip swimsuit is designed for functionality with a front zipper and cap sleeves. This suit comes equipped with built-in sun protection.

Stylish Swim Dresses

Swimdresses have surged in popularity as a chic alternative to traditional swimwear. They provide the extra coverage many seek while ensuring a flattering look.

Original price: $144.95

The Lands’ End Mesh V-neck Mini Swim Dress features mesh accents that enhance its stylish appeal, making it suitable for both beach time and casual outings.

Original price: $59.99

Old Navy’s matte side-tie swim dress combines functional design with style, incorporating adjustable side ties and wide shoulder straps for comfort and coverage.

Versatile Tankinis

Tankinis represent a fantastic option for those who prefer the flexibility of a two-piece while still wanting the coverage of a one-piece. Perfect for active beach days, these tops and bottoms can be mixed and matched to create your preferred look.

Original price: $119.95

Lands’ End’s Tugless tankini top with a high-waisted bottom offers a stay-put fit while providing essential protection from harmful UV rays, allowing for active enjoyment in water.

Original price: $39.99

Old Navy’s matte tankini top provides ample coverage compared to traditional bikini tops, catering to various styles and comfort preferences.

Elevating Your Summer Wardrobe

This Memorial Day, don’t miss out on the opportunity to elevate your summer wardrobe with stylish swimwear. With an exceptional range of choices across multiple retailers, you are bound to find the perfect swimsuit whether for relaxing by the pool or enjoying exciting beach activities. Dive into summer with confidence and style, knowing there are plenty of deals awaiting you.