Dubai Chocolate Trend Risks Pistachio Supply Amid Rising Demand

The latest sweet sensation capturing the attention of dessert lovers worldwide is Dubai chocolate. This unique treat, which originated from the United Arab Emirates, draws inspiration from the traditional Middle Eastern dessert known as knafeh.

What makes Dubai chocolate distinct is its sumptuous thick milk chocolate bar, filled with a rich pistachio cream and crispy kataifi, a type of phyllo dough. This combination creates a delightful balance of textures and flavors, appealing to those with a penchant for both sweet and savory.

Social media platforms, particularly TikTok, have played a significant role in the recent surge of interest in Dubai chocolate. Influencers like Maria Vehera, known for her food exploration videos, have been instrumental in showcasing this delicious product to a broader audience. In December 2023, Vehera’s video featuring Dubai chocolate from Fix Dessert Chocolatier, the brand that introduced this product in 2021, went viral, racking up over 124 million views and generating nearly seven million likes.

Following this viral moment, Dubai chocolate gained traction beyond its home country, making its way to various markets, including the United States. Not only have restaurants begun to innovate with menu items like Dubai chocolate-covered strawberries, but major retailers such as Costco are also offering Dubai chocolate products.

In an exciting addition, Ghirardelli recently unveiled a limited-time Dubai chocolate sundae available at select locations, further contributing to the trend.

Pistachio Shortage Fears Grow

As the popularity of Dubai chocolate continues to soar, it has prompted concerns regarding a potential global pistachio shortage. A report from the Financial Times highlights the troubling situation facing pistachio suppliers amid this growing demand. Giles Hacking, a nut trader from CG Hacking in London, noted that prices for pistachios experienced a sharp increase, rising from $7.65 per pound to a staggering $10.30 per pound over the past year.

Hacking remarked that the current state of the pistachio market is precarious, describing it as “tapped out.” This situation is particularly concerning given that the United States is the largest exporter of pistachios worldwide. Reports indicate that U.S. stocks have been on the decline, following a disappointing harvest last year, which further exacerbated the short supply.

Declining Harvests and Rising Prices

The quality of pistachios has been unusually high in recent times, contributing to the rising prices. California, responsible for a significant portion of U.S. pistachio production, experienced a drop in supply by up to 20% in the 12 months leading up to February 2025, according to the Administrative Committee for Pistachios. This sharp decline has serious implications for both the industry and consumers.

Interestingly, Iran, recognized as the world’s second-largest pistachio producer, has managed to boost its exports to the UAE, increasing shipments by 40% from September 2024 to March 2025 compared to the previous year. This increase, as reported by Iranian customs data and the Financial Times, reflects significant market shifts in the wake of heightened demand driven by the popularity of Dubai chocolate.

Impact on Pistachio Byproducts

The fluctuations in pistachio availability have also influenced the production of various byproducts. Behrooz Agah, a member of the Iran Pistachio Association, noted that an influx of pistachios in 2023 lead to the proliferation of items such as pistachio butter, oil, and paste. This surge in supply coincided with the launch and rapid global spread of Dubai chocolate.

As consumers continue to savor Dubai chocolate, the demand for pistachios remains at an all-time high. This scenario raises critical questions about sustainability and the future availability of pistachios, as businesses and consumers navigate the delicate balance between rising demand and supply challenges.

Future Prospects

Fox News Digital has reached out to both Fix Dessert Chocolatier and the International Nut and Dried Fruit Council for insights on the ongoing situation. As the Dubai chocolate trend evolves, it remains crucial to monitor the ramifications for the pistachio market.

In light of the current challenges, consumers and retailers alike are urged to stay informed about the supply dynamics that could affect not only prices but also the availability of this cherished nut in the future. Whether you’re a fan of Dubai chocolate or simply enjoy unique culinary experiences, understanding the complexities of the pistachio supply chain will enhance your appreciation for this delightful treat.