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Embracing Fatherhood on TikTok: How ‘HusbandTikTok’ is Changing the Narrative for Dads
EXCLUSIVE – Steven Schenberg, widely known as “HusbandTikTok,” represents a new wave of dads redefining family content on TikTok. With over 400,000 followers, this Midwestern father of four shares heartfelt and humorous glimpses into his life, joining the conversation in the vibrant world of social media.
The Journey to TikTok Fame
Schenberg attributes his TikTok journey to a simple love for pop culture. “I’ve always kind of followed it,” he expressed, indicating his longtime interest in staying connected to trends. His experience at Second City, an improv school in Chicago, helped him nurture his comedic side. However, when the COVID-19 pandemic hit, he sought an outlet and discovered TikTok, joining millions of others looking for connection during isolation.
Finding His Niche
Upon stepping into the TikTok world, Schenberg quickly identified a gap. He noted, “Back then, there weren’t a lot of millennial dads posting about parenting or family life. That’s where I found some initial success.” Through relatable content and engaging storytelling, he carved a niche that resonates with a growing audience of parents.
Balancing Family, Work, and Content Creation
Life as a dad of four, including a 5-year-old, a 3-year-old, and infant twins, keeps Schenberg busy. “With a typical job from 8 to 5, my TikTok time comes when the kids are asleep,” he chuckled. This late-night window—from 8 to 10 PM—is his sacred space for creating the content that many families look forward to seeing.
The Role of TikTok in Today’s Parenting Landscape
Schenberg’s content often showcases relatable parenting moments. Recently, he expressed admiration for fellow creators like Spencer Pratt and Heidi Montag who, after losing their home in the California wildfires, have also turned to TikTok for support and connection. Schenberg commented on the relatability of fathers like Pratt, saying, “He’s just being a dad trying to make it work for his family.” This camaraderie among dads is vital, as it reinforces the idea that fatherhood comes with both challenges and rewards.
The Changing Face of Fatherhood on Social Media
When asked about the increasing presence of fathers on platforms like TikTok, Schenberg embraced the trend. “I love dads making an appearance,” he said enthusiastically, noting the growing visibility of fathers sharing their experiences. This shift is important as it dispels stereotypes, showing that paternal involvement is both important and valued.
Facing Challenges in the TikTok Realm
Despite concerns over potential TikTok shutdowns, Schenberg maintains a positive outlook. He reflected on the brief shutdown of TikTok earlier this year, sharing that the unexpected break coincided with a surge in his content’s popularity. He stated, “If that truly was going to be the end of it… I put out some really quality videos and hopefully made some people laugh.” Schenberg recognizes that TikTok serves as more than just a platform for him; it creates a community centered on authenticity.
Navigating Parenting in the Digital Age
The conversation regarding children’s interactions with social media is ongoing. Schenberg admits he’s not yet ready to let his young kids engage with platforms like TikTok. He emphasized the importance of having those discussions as a family, stating, “My wife and I will just have to decide when and what works best for our family.” His thoughtful approach highlights the need for parents to weigh the benefits and risks of social media exposure.
Looking Forward: The Future of ‘HusbandTikTok’
As Schenberg looks ahead, he plans to continue engaging with his audience. He teased upcoming content that draws from the nostalgia of millennial music while incorporating relatable family dynamics. “I would love to get my wife back into some more content and really just expanding what we do here at home,” he shared enthusiastically.
A Community of Real Experiences
Ultimately, TikTok offers more than a platform for entertainment. Schenberg summed it up well, saying, “There’s this kind of community that comes together with real people.” He appreciates the chance to share and connect with others experiencing similar parenting challenges. As ‘HusbandTikTok’ continues to grow, his mission remains clear: to support and inspire fathers everywhere through humor and shared experiences.
