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An independent filmmaker has made serious allegations against Malia Obama, the daughter of former President Barack Obama, claiming that she plagiarized her short film to create a recent Nike commercial.
Director Natalie Jasmine Harris asserts that the advertisement, featuring WNBA star A’ja Wilson, contains striking similarities to scenes from her film “Grace.” In this particular commercial, young actors depict a game of “pat-a-cake,” which Harris claims mirrors specific cinematic techniques and storytelling elements from her work.
“Initially, I experienced disappointment and hurt, not only personally but also for my entire creative team,” Harris stated during an interview with a prominent news outlet.
In the Nike commercial titled “Teaching the Pro,” the storyline revolves around a young girl guiding A’ja Wilson through a complex rendition of the childhood game. The commercial illustrates Wilson struggling to match the choreography, which adds to its engaging narrative.
Harris, who is 27 years old, argued that the camera angles, framing, and even the color tones used in the Nike ad bear a resemblance to her film “Grace.” She described her project as a “Black Southern Gothic short about a girl who is being baptized while questioning her feelings for her best friend.”
“If they desired shots that closely resembled my work, why not consider hiring me as the director?” Harris posed, indicating a frustration with the industry’s lack of opportunities for emerging filmmakers.
Interestingly, Harris met Obama, now 26, at various events, including a directors’ brunch during the Sundance Film Festival 2024, where both of their films were in competition. Obama is also known professionally as Malia Ann and has contributed writing to the widely recognized Amazon Prime series “Swarm.”
Harris further expressed that her experience is part of a more extensive issue affecting budding filmmakers, emphasizing the challenges that come with competing against established brands that often overlook innovative talent. She noted that the reluctance of major companies to invest in up-and-coming filmmakers stifles original storytelling.
“The paths that once benefited directors like Spike Lee and Steven Spielberg appear less viable now. If the industry continues to overlook diverse talent, how will the forthcoming generation of filmmakers find their footing?” Harris remarked, reflecting on the challenges faced by many within the independent film community.
Despite her accomplishments in commercial work, which includes collaborations with brands like Verizon and Hyundai, Harris has described her career in independent filmmaking as a steep challenge. She noted that even with her student film “Pure” being acquired by HBO, she heavily relies on freelance jobs to sustain herself financially.
As of now, Harris has reported no response from either Malia Obama or Nike since she began voicing her concerns regarding the similarities between her work and the commercial.
The filmmaker admitted hesitance in raising the issue initially, fearing the implications of confronting a presidential daughter and a prominent brand. However, she ultimately felt compelled to address what she deems a significant problem within her industry.
“I’ve dedicated too much time and effort to my craft to stand by idly,” she stated, showcasing her passion for original content creation. Her advocacy highlights the recurring theme of recognition for independent filmmakers who often face a steep hill to climb in gaining acknowledgment for their creative contributions.
At this juncture, no comments have been issued by Malia Obama, Nike, or Harris regarding the allegations presented. The unfolding situation brings attention to broader conversations about intellectual property rights, creative influence, and the need for inclusivity in the entertainment industry.
As this story continues to develop, industry watchers and supporters of independent film await further comments and potential resolutions to the pressing issues raised by Harris.
