Fox News Digital Dominates January Metrics, Achieving Third Best Month in History

Fox News Digital Dominates January Metrics

In a month marked by significant national events, Fox News Digital emerged as a leading source of information for Americans seeking news and analysis. January saw a mix of breaking stories, beginning with a tragic New Year’s Day terrorist attack in New Orleans, followed by the inauguration of President Donald Trump on January 20.

Key Events Shaping January News

As the month unfolded, Fox News Digital reported on critical developments, including Trump’s announcement of over 200 executive actions on Inauguration Day. These actions targeted various policy areas, notably focusing on border security, energy independence, and initiatives aimed at reducing the cost of living for American families. The move to dismantle Diversity, Equity, and Inclusion (DEI) programs across the federal government also sparked widespread discussions.

The intense news cycle kept audiences engaged, featuring not only political updates but also stories involving celebrities like Blake Lively and Justin Baldoni. An array of events such as a deadly plane crash in Washington, D.C., natural disasters like the wildfires in Los Angeles, and high-profile court cases contributed to the media frenzy. Meanwhile, the excitement of the NFL playoffs captured the attention of sports fans.

Fox News Digital Sees Unprecedented Visitor Engagement

During this dynamic month, Fox News Digital garnered over 121 million unique multiplatform visitors, marking its third highest achievement in all-time metrics. This figure represents an 11% increase compared to January 2024, while CNN saw a slight decline of 1% in unique visitors.

Leading the News Sector

Fox News Digital maintained its lead over competitors such as CNN, The New York Times, and NBC News in key areas like multiplatform views and total minutes spent by users. The platform recorded a staggering 2.2 billion multiplatform views, far surpassing The New York Times’ 1.6 billion and CNN’s 1.2 billion.

Record Engagement in Multiplatform Minutes

This January also brought significant achievements in multiplatform engagement. Fox News extended its total multiplatform minutes to 4.6 billion, marking its best performance in this category since November 2020. This represented a 40% jump from January 2024, while CNN fell 14% to end with 1.6 billion minutes. The New York Times likewise recorded a 5% decrease, totaling 1.5 billion minutes.

Social Media Success for Fox News

January proved to be a landmark month for Fox News on YouTube as well. The network achieved over one billion social media video views for the first time, positioning itself as the preeminent news brand on the platform. With 410 million video views, Fox News led NBC News by an impressive 145% according to data from Emplifi.

This achievement solidified Fox News’ dominance on YouTube, marking three consecutive months at the top among news brands and representing its second-best month on the platform ever.

Social Media Engagement and Interaction

In terms of social media engagement, Fox News excelled with over 61 million total interactions—a staggering increase of 171% compared to January 2024. The network also reported over one billion social video views across multiple platforms, including TikTok, Instagram, Facebook, and X.

The Performance of Fox Business

FoxBusiness.com continued its robust performance with 160 million multiplatform views in January, surpassing CNN Business for the 34th consecutive month and Bloomberg.com for the 45th month in a row. This trend underscores Fox News’ strong footing in the digital news landscape.

Mobile App Growth

Additionally, the Fox News Mobile App recorded 6.9 million unique visitors in January, reflecting the growing reliance on mobile platforms for accessing news.

Digital Strategy and Industry Adjustments

Fox News Digital, along with companies like CBS News, NBC News, and ABC News, has opted to account for Social Incremental in total digital multiplatform unique visitors. This strategic decision contrasts with brands like CNN and The New York Times, who have chosen not to adopt this methodology.

Summary of January’s Performance

The statistics highlight Fox News Digital’s ability to engage audiences effectively, sending a strong message about the network’s resilience and adaptability amidst changing media consumption patterns.

Data on digital performance was provided by Comscore.

This report also includes contributions from Nikolas Lanum of Fox News Digital.