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Fox News Digital Sees Remarkable Growth in Unique Visitors
In a notable display of dominance, Fox News Digital significantly outperformed its liberal media counterparts throughout April, achieving a substantial year-over-year increase in unique visitors.
Fox News Digital attracted over 130 million total multi-platform unique visitors, marking a 25% increase compared to April 2024, as reported by Comscore. In contrast, CNN experienced a decline to 89 million multi-platform unique visitors, resulting in a 16% drop from the previous year. Meanwhile, The New York Times recorded 71 million visitors, reflecting a slight reduction of 3% year-over-year.
Impressive Viewing Metrics for Fox News Digital
Throughout April, Fox News Digital garnered an astounding 1.9 billion total multi-platform views, representing a 26% spike from the previous April. The New York Times lagged behind with 1.6 billion multi-platform views, showing no movement in this metric when compared to last year. CNN, on the other hand, faced an 18% drop, finishing with 1 billion views.
Multi-Platform Engagement Greater than Competitors
In total multi-platform minutes, Fox News Digital overwhelmingly surpassed its competitors, reaching approximately 3.9 billion minutes, a notable 31% increase from April 2024. Comparatively, CNN and The New York Times managed to secure only 1.4 billion and 1.3 billion minutes, respectively, both experiencing declines between 17% to 18% from the prior year.
Across all metrics, Fox News Digital demonstrated clear superiority over ABC News and NBC News throughout April.
Outstanding Performance on YouTube
In addition to its impressive overall statistics, Fox News reached a significant milestone on YouTube during this period. The network achieved 326 million video views, more than doubling the views recorded during April 2024.
Dominance in Social Media Engagement
On social media platforms, Fox News maintained its reputation as the most engaged news brand, tallying 75.4 million total social interactions throughout April. This represents a staggering 203% increase compared to last year, according to Emplifi. Of these interactions, nearly 54 million originated from Facebook, showcasing a remarkable 532% increase from April 2024. The network also saw 18 million interactions from Instagram, 3.4 million from X, and nearly 18 million from TikTok.
Comparative Analysis with Other News Brands
Fox News Digital, along with CBS News, NBC News, The Washington Post, and ABC News, has opted to account for Social Incremental in total digital multi-platform unique visitors. In contrast, brands like CNN and The New York Times have not opted into this measurement.
Key Takeaways from Fox News Digital’s Performance
The ongoing surge in Fox News Digital’s metrics reflects a growing preference for its content among online audiences. As digital news consumption continues to evolve, these figures underline Fox News Digital’s robust position within the competitive news landscape.
In conclusion, the significant rise in engagement metrics, including unique visitors, views, and social interactions, highlights the network’s ability to attract and retain a vast audience. As a result, Fox News Digital not only solidifies its market leadership during a news-rich month but also showcases its commitment to delivering compelling content across multiple platforms.
