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Hawaii Governor Josh Greene is set to revolutionize the way Americans experience the Aloha State by intensifying the regulation of vacation rentals. In his recent State of the State address, Greene announced a bold plan to remove 10,000 vacation rentals from the market.
“We also have to return more homes to local families, including short-term rentals that have taken too many units off the market,” Greene stated, emphasizing the need for housing accessibility.
In May 2024, the governor signed new legislation allowing counties to take charge of short-term rental regulations. This initiative aims to improve the availability of affordable housing across the state.
Greene explained that over the coming years, state support will assist counties in reinstating more short-term rentals into the housing market. The goal is clear: ensure that homes are allocated for local families instead of absentee investors.
In a significant move, the Maui County Council recently approved a bill to phase out thousands of transient vacation rentals in apartment districts. This decision follows a push to address housing issues exacerbated by the recovery from the devastating wildfires in 2023.
Approximately 9 million visitors flocked to Hawaii in the first 11 months of 2025, as reported by the state’s Department of Business, Economic Development and Tourism (DBEDT). Interestingly, these tourism numbers showed a slight decrease of 0.2% compared to the same period in 2024.
Despite the dip in visitor numbers, spending rose significantly in November, increasing by 15.9%. The influx of tourist dollars brought in $1.77 billion, underscoring the continued significance of tourism for Hawaii’s economy.
The recent implementation of the Green Fee bill aimed to raise tourist taxes substantially to fund climate change initiatives. However, legal challenges have temporarily halted this provision. A lawsuit filed by the Cruise Lines International Association and a cruise ship supplier in early September raised concerns about state tax regulations.
The Ninth U.S. Circuit Court of Appeals issued an injunction on December 31, 2025, which blocks the enforcement of the cruise-ship tax while the appeal is pending. The Transient Accommodations Tax was set to increase fees for tourists who stay at Hawaii hotels, and it also proposed a new 11% tax on cruises.
Toni Schwartz, spokesperson for the Hawaii attorney general’s office, expressed confidence in the legality of Act 96. She noted that the office believes it will prevail when the appeal is ultimately heard.
As the state grapples with the interplay between tourism and affordable housing, Governor Greene’s proposals may serve as a template for addressing housing shortages without sacrificing the economy’s lifeblood. The delicate balance between the interests of local residents and the needs of the tourism sector remains at the forefront of Hawaii’s ongoing discussions.
The governor’s efforts to regulate vacation rentals highlight a growing trend among states and municipalities to prioritize housing for residents over short-term rental profits. As Hawaii continues to navigate these complex dynamics, stakeholders will be watching how these changes unfold and impact the local housing market.
Ultimately, the decisions made now will shape the future of affordable housing in Hawaii. Ensuring that local families have access to homes while maintaining a robust tourism industry poses challenges that require careful consideration and innovative solutions.
As these changes progress, it will be essential for residents, visitors, and policymakers to collaborate. Together, they can seek solutions that promote sustainable development while addressing the pressing need for affordable housing in paradise.