‘Hurkle-Durkling’: The Rising Travel Trend Emphasizing Rest and Relaxation

‘Hurkle-Durkling’: The Rising Travel Trend Emphasizing Rest and Relaxation

A new travel trend has emerged on TikTok, illustrating a growing appetite for wellness-focused vacations. This phenomenon is being dubbed “hurkle-durkling,” a Scottish term that captures the essence of lounging in bed all day.

This unique practice encourages travelers to indulge in extended periods of relaxation in their hotel rooms, enjoying comforts like books, digital devices, and snacks. As a response, accommodations are evolving to meet the needs of guests who seek to embrace this restful lifestyle.

Hotels Adapting to the Hurkle-Durkling Trend

Megan Hajduk, the general manager of The Williams Inn in Williamstown, Massachusetts, shared insights into the trend, stating, “Hurkle-durkling is particularly popular in the winter months when there’s nothing better than staying warm and savoring the luxury of doing nothing.” This inn has taken strides to cater to this desire for relaxation.

They recently launched a Literary Sabbatical package that includes curated in-suite libraries, allowing guests to dive into good books while cozily cocooned in bed.

Understanding the Balance of Leisure and Productivity

Nour Laasri, general manager of the Marriott Marquis in the Houston area, echoed the growing popularity of this trend. Laasri noted that travelers are increasingly searching for opportunities to balance productivity with moments of relaxation. He remarked, “It’s no surprise that ‘hurkle-durkling’ is gaining traction — travel provides the perfect opportunity to embrace it.”

Factors Driving the Demand for Restorative Travel

In an extensive survey, Hilton revealed that the number one reason travelers are seeking to get away in 2023 is to “rest and recharge.” This statistic reflects a societal shift towards valuing relaxation as a fundamental component of travel experiences.

The Joy of Hurkle-Durkling

James Barnett, the general manager of Deer Path Inn in Lake Forest, Illinois, highlighted the special nature of a day spent in bed, asserting, “There’s something truly special about a day spent hurkle-durkling in bed.” His sentiments are echoed by many in the industry, as reports from ABTA, a trade association for U.K. travel agents and operators, indicate a consistent rise in the number of tourists eager to unwind.

According to ABTA, a significant 73% of respondents indicated that vacations are their prime time for relaxation, reinforcing the idea that modern travelers prioritize restorative experiences.

Innovative Amenities Supporting Relaxation

Responding to the hurkle-durkling trend, hotels like Bellyard in Atlanta are introducing creative amenities, such as in-room IV therapy and luxurious soaking tubs, designed to enhance the relaxing environment.

General manager Brendan Abraham stated, “Hurkle-durkling reflects the essence of what we offer at Bellyard — an invitation to slow down and enjoy the moment.” This approach resonates with travelers seeking solace from their busy lives, providing an opportunity to disconnect and recharge.

Embracing the Future of Travel

The movement towards hurkle-durkling highlights a broader trend within the travel industry, emphasizing the necessity of mental well-being through leisure and relaxation. As guests prioritize their need for rest, hotels are stepping up to create experiences that cater to these demands.

As this trend continues to grow, travelers can expect to find more destinations and accommodations focused entirely on creating an environment that promotes relaxation, rejuvenation, and a slower pace of life. Embracing hurkle-durkling could very well shape the future of travel, ensuring that guests leave not just with memories, but with a restored sense of self.