Multi-Generational Travel Becomes the New Family Adventure Trend

As summer approaches, families are increasingly seeking opportunities to travel together. Recent insights reveal that one of the defining travel trends of 2025 centers on strengthening familial bonds through shared experiences.

According to a new global travel trends report released by American Express Travel, the phenomenon referred to as “fam travel” is shaping vacation plans for a diverse range of travelers. This concept emphasizes quality time spent with extended family, emphasizing the importance of shared experiences among generations.

Audrey Hendley, the president of American Express Travel, highlighted that this trend particularly resonates with younger travelers. She stated that millennials and Gen Z are eager to engage in thoughtful and meaningful trips this year, aligning with their desire to create lasting memories with loved ones.

Defining “Fam Travel” in Today’s Landscape

The term “fam travel” refers to an emerging trend where travelers of all ages, including grandparents, parents, and children, embark on vacations together. According to Hendley, this is not just about getting away; it’s about fostering connections across generations. The report shows that 58% of millennial and Gen Z parents are inclined to include their extended family when planning vacations.

Notably, 89% of these parents cite “quality time” as their primary motivation for traveling. Additionally, 24% acknowledge the practical benefit of having family members accompany them for support with childcare during the trip.

The Role of Children in Vacation Planning

When it comes to planning the details of the vacation, younger family members are playing an increasingly influential role. An impressive 68% of parents with millennial and Gen Z children report that their kids are actively participating in scheduling activities for the family trip. This trend reflects changing dynamics in family decision-making, where younger voices are now more prominent.

Roots Travel: A Growing Passion for Ancestry

In addition to “fam travel,” another significant trend gaining traction is known as “roots travel.” This concept attracts Americans who wish to explore their ancestry during vacations, providing an opportunity for personal connection and cultural exploration.

Adam Duckworth, president and founder of Travelmation, noted that roots travel is particularly appealing to older generations. Often, these travelers possess the financial resources required for such journeys and frequently invite family members to join. This not only deepens the experience for the individual but also enhances the bond shared among family members during the exploratory trip.

As family trips increasingly become a vehicle for connecting with personal history, the desire for meaningful travel experiences continues to rise. Vacation plans are now about much more than relaxation; they encompass a journey of discovery, connection, and learning.

The Importance of Traditions in Family Travels

The renewed focus on multi-generational travel reflects a broader desire to cultivate family traditions and shared histories. Families are beginning to prioritize trips that allow them to reminisce and grow together, making stays at family-friendly accommodations a common preference.

Investments in meaningful experiences, such as attending cultural festivals or ancestral roots sites, reveal the evolution in vacation planning. Families want to create memories that will resonate through generations, leaving a legacy for the younger members of the family.

Executive Insights on Travel Trends

Fox News Digital reached out to American Express Travel for further comments on these trends. The emphasis on inter-family connections during travel aligns with the changing demographics of today’s travelers. As more families come together for shared expeditioning, the travel industry is adapting to accommodate their needs.

This shift reflects the current landscape of personal values, where experiential travel overshadows simply seeking leisure. Families are investing in adventures that leave a lasting imprint on their collective narrative.

Navigating the Evolving Travel Landscape

As travel continues to evolve in response to these emerging trends, families should carefully consider how to provide enriching experiences for all ages. Knowing that multi-generational travel has found its footing, there are opportunities for the travel sector to tailor services that cater specifically to this demographic.

Offering customized packages, activities that engage all generations, and comfortable accommodations can enhance the appeal of destinations. Moreover, engaging tour guides who understand the family dynamic can ensure each trip is both enjoyable and educational.

With the rise of this multi-generational travel trend, families are likely to continue valuing time spent together during vacations, creating bonds that transcend beyond the travel experience.

Thus, the future of family vacations not only looks promising but also serves as a platform for learning, understanding, and reinforcing familial ties in an increasingly interconnected world.