NFL to Replace ‘End Racism’ with New Phrases at Super Bowl LIX

NFL to Replace ‘End Racism’ with New Phrases at Super Bowl LIX

The National Football League (NFL) has decided to remove the phrase “End Racism” from the end zones for the upcoming Super Bowl LIX, which will feature a matchup between the Kansas City Chiefs and Philadelphia Eagles. Instead, the end zones at the Caesars Superdome will display the messages “Choose Love” and “It Takes All of Us”.

Decision Reflects Current National Climate

NFL spokesman Brian McCarthy explained that this decision was made in light of recent tragic events that have impacted communities across the United States since the beginning of 2025. These tragedies include a terror attack in New Orleans, severe wildfires in the Los Angeles area, and a deadly plane crash near Washington, D.C.

“We felt it was an appropriate statement for what the country has collectively endured, given recent tragedies, and can serve as an inspiration,” McCarthy stated.

Background on ‘End Racism’ Signage

The phrase “End Racism” first appeared during the 2020 season, following significant racial unrest across the nation. It was prominently displayed in the Chiefs’ end zone during last year’s Super Bowl. Notably, the San Francisco 49ers featured “It Takes All of Us” in their end zone during the same game.

McCarthy also noted that the “End Racism” message was only visible during the Eagles’ NFC Championship victory against the Washington Commanders. In contrast, the AFC Championship game, where the Chiefs triumphed over the Buffalo Bills, prominently featured the new phrases.

Goodell Advocates for Diversity and Inclusion

This move coincides with NFL Commissioner Roger Goodell’s ongoing support for the league’s diversity, equity, and inclusion (DEI) initiatives. Goodell has consistently emphasized the importance of these efforts, highlighting the benefits they bring to the NFL.

“We got into diversity efforts because we felt like it was the right thing for the National Football League, and we’re going to continue those efforts because we’ve not only convinced ourselves, we’ve proven ourselves that it does make the NFL better,” Goodell remarked.

Building a More Inclusive League

Goodell reiterated that the NFL’s DEI strategies are deeply rooted in the foundation of the league. He said, “I think it’s also clearly a reflection on our fan base and our communities and our players.” He also addressed the Rooney Rule, emphasizing that hiring decisions should be based on a comprehensive assessment of candidates reflecting the diversity of their communities.

As Goodell stated, “So many of us, including the National Football League at our office, are doing that voluntarily at all levels because it has benefited us. And I hear that from companies on a global basis. That’s a very strong hiring practice we’re adopting also.” Through these initiatives, the NFL aims to attract the best possible talent on and off the field.

A New Chapter for the NFL

The decision to replace the “End Racism” phrase is not merely a change in messaging; it symbolizes the NFL’s ongoing commitment to respond to societal challenges and support healing within the communities it serves. As the league prepares for Super Bowl LIX, it will be interesting to see how fans and players embrace these new messages in the end zones, which reflect the current climate and aim to inspire positive change.

The NFL’s approach demonstrates that sporting events can serve as platforms for significant social messages, fostering unity and encouraging positive dialogue among fans and players alike.