Patrick Schwarzenegger Showcases Bold Look in New SKIMS Wedding Campaign

Patrick Schwarzenegger is embracing his vulnerable side in a striking new advertisement for Kim Kardashian’s popular shapewear and clothing brand, SKIMS. The ad features Schwarzenegger alongside his supermodel fiancée, Abby Champion, showcasing eye-catching styles for the brand’s 2025 Wedding Shop Campaign.

A Unique Vision for Grooms

In a recent statement, Schwarzenegger expressed his enthusiasm about participating in SKIMS’ Wedding Shop, emphasizing how fun the experience was. He stated, “Being part of SKIMS’ Wedding Shop with my fiancée Abby was such a fun experience and made me more excited for our big day. Grooms are usually expected to just show up, but SKIMS designed with the men in mind also.” This innovative approach highlights SKIMS’ commitment to inclusivity, ensuring that everyone involved in a wedding can find something tailored to their desires.

Stunning Visuals and Celebrated Love

The couple appears in a series of vibrant photographs that capture their chemistry and style. One particularly memorable shot features Champion in a bralette and sheer white skirt paired with nude underwear, while Schwarzenegger poses next to her without any clothing, cleverly covering himself with a floral bouquet.

Another captivating image shows Schwarzenegger in a classic suit, lovingly embracing Champion, who wears a white corset top and silk shorts. They also donned matching ensembles, with Schwarzenegger in black boxers and Champion in a black lingerie set, playfully feeding him a piece of cake.

Kardashian Celebrates the Couple

Kim Kardashian, the founder of SKIMS, praised the couple’s love and the campaign’s mission. She said, “Patrick and Abby’s love is so beautiful, and it shows in every shot. SKIMS is all about making special moments even more meaningful, and with the variety of styles we offer, every couple and bridal party can find something that feels completely authentic to them.” This endorsement from Kardashian adds significant visibility to the campaign.

A Relationship Built on Love

Schwarzenegger and Champion’s relationship has blossomed since they made it official on Instagram in March 2016. After years of dating, they announced their engagement in December 2023 in a heartfelt post featuring a photograph of a cake adorned with a picture of the couple. They captioned the post, “FOREVER AND EVER” alongside two diamond rings and heart emojis.

Taking on New Challenges in Acting

Currently, Patrick Schwarzenegger is starring in season three of the acclaimed series, The White Lotus, available on Max. In this season, his character has a notable nude scene that Schwarzenegger claims was his conceptual decision. He explained, “I was supposed to be in pajamas, but I thought it was very real for Saxon and for the character to be [naked], yes. It was a power play, and it’s very much this character. It played into this scene perfectly. I think it caused a stir online.” His dedication to authenticity in storytelling has certainly grabbed attention.

Facing Family and Public Reaction

However, observing the premiere of the show with his family brought about a mix of emotions for Schwarzenegger. He described feeling uncomfortable while watching the episode with his mother, Maria Shriver. He recounted, “It was weird… She came to the premiere—her, my dad, my fiancée, my whole family. No one knows anything about the show, and when that scene came on, I slowly shrunk into my seat. But the crazy thing is that’s nothing. There’s so much more stuff to come.” The situation highlights the unique challenge of balancing personal and professional lives, especially when it comes to family viewing.

A Legacy of Bold Choices

Arnold Schwarzenegger, Patrick’s father and a legendary figure in both politics and entertainment, acknowledged his son’s bold nude scene on Instagram. He humorously commented, “What can I say – the apple doesn’t fall far from the tree,” alluding to his own iconic nude scenes in the original The Terminator. This light-hearted reference underscores a familial legacy of daring roles and choices in their careers.

Redefining Masculinity in Advertising

Through this campaign and his acting choices, Patrick Schwarzenegger is not only making a mark in his own right but also contributing to conversations about masculinity in contemporary advertising. The SKIMS Wedding Shop emphasizes that grooms can also be celebrated and stylish, helping to challenge traditional gender norms surrounding weddings.

As Patrick and Abby continue their journey toward marriage, their collaboration with SKIMS represents a modern approach to love and partnership. With bold visuals, sincere expressions of emotion, and a commitment to fun, the couple encapsulates the unique qualities that SKIMS stands for while paving the way for a new generation of wedding aesthetics.

Harmonizing Love and Fashion

In essence, Patrick Schwarzenegger’s role in SKIMS’ Wedding Shop Campaign not only celebrates love but also reshapes the narrative surrounding men’s fashion in the wedding industry. Both he and Champion have emerged as trendsetters, attracting attention to the brand’s ability to cater to diverse needs.

Whether they are flaunting their love on social media or inspiring couples with their stylish choices, Schwarzenegger and Champion are proving that love, in all its forms, deserves to be celebrated with confidence and flair.