Ram and Kaulig Racing Join Forces for 2026 Craftsman Truck Series Comeback

Ram and Kaulig Racing Join Forces for 2026 Craftsman Truck Series Comeback

Ram is making a remarkable return to NASCAR by partnering with Kaulig Racing, a team known for its youthful energy and competitive spirit. Officially announced on Saturday, this partnership marks an exciting chapter in both Ram’s history and that of Kaulig Racing.

Kaulig Racing, owned by Ohio entrepreneur Matt Kaulig, will serve as the anchor factory team for Ram’s comeback to the Craftsman Truck Series, set to kick off on February 13, 2026, at Daytona International Speedway. The team plans to field as many as five Ram 1500 trucks during the season.

Kaulig expressed his enthusiasm, stating, “This partnership represents far more than a new chapter in Kaulig Racing’s history. It embodies a union of shared values. Our legacy is rooted in performance, integrity, and community engagement. Joining forces with Ram for their return to NASCAR is both an honor and a responsibility.”

The History of Ram in NASCAR

Historically, the Dodge brand played a crucial role as one of the founding manufacturers in the Truck Series prior to 1995. By 2010, Ram emerged as its own distinct brand. Unfortunately, the brand exited the racing scene in 2013, leaving fans and manufacturers eager for its return.

That anticipation transformed into reality on June 8, when Ram officials announced their revival in the NASCAR Craftsman Truck Series. This decision quickly raised questions throughout the racing community: which partner would Ram choose for this significant comeback?

Kaulig Racing’s Distinct Approach

Matt Kaulig discussed the buzz around their partnership, recalling the moment their involvement was speculated among garage teams. “As we walked around, everyone was left guessing who the chosen team would be. Just revealing our collaboration with Ram has been a significant relief and a source of excitement for us all,” he remarked.

Ram CEO Tim Kuniskis emphasized the importance of this partnership, stating that they sought a team aligned with the Ram brand’s innovative and unconventional approach to NASCAR racing.

Experience and Aggression

Ty Norris, chief business officer of Kaulig Racing, highlighted his team’s unique qualities. With over three decades in NASCAR, he recognized that Kaulig Racing’s nontraditional and aggressive mindset aptly matched Ram’s vision. He relayed his discussions with Ram executives about their marketing strategies.

“During our meeting with Tim and Nate in Auburn Hills, Michigan, they noted that not all teams would embrace this marketing approach. When Ram examined several options, it became clear that Kaulig Racing checked all the boxes,” Norris remarked.

Kaulig Racing emerged as a noteworthy contender that adopted a different strategy. Founded in 2016, the team entered the Xfinity Series without even having a race shop at the time. Now, with a significant track record of success, they have gained respect and recognition in the racing landscape.

Passion Drives Success

Kaulig’s journey from humble beginnings with his gutter-protection business, LeafFilter, reflects his passion for racing. His sponsorship endeavors burgeoned into a full-fledged team that has achieved 27 Xfinity wins and two Cup Series victories.

Kaulig expressed his ambition, stating, “In NASCAR history, only a few teams have won across all three series. Achieving success in the Truck Series with Ram would fulfill a significant goal for our organization. The excitement surrounding this new venture fuels our drive, making it a thrilling challenge.”

The Perfect Match

Kaulig articulated the synergy between Ram and Kaulig Racing, clearly stating, “It’s American badassery.” This comment encapsulated the pride both entities share for their roots and aspirations.

On the operational front, Kaulig Racing’s team president, Chris Rice, echoed Kaulig’s sentiments by underscoring the importance of a different approach within the NASCAR framework. The “Kaulig Way” emphasizes innovation, teamwork, and a relentless pursuit of excellence.

Rice explained, “If you’re not growing, you’re dying. Competing in the Truck Series elevates our brand and reinforces our entrepreneurial values. They tell us we can’t do it? We aim to prove them wrong.”

Embracing Challenges

While managing up to five trucks presents substantial challenges, Kaulig Racing thrives on taking on daunting tasks. Rice highlighted that the collaborative atmosphere at Kaulig Racing plays a crucial role in overcoming hurdles.

“At Kaulig Racing, we’re a family. Everyone contributes, regardless of team designation. We’re not simply divided into Cup, Xfinity, or Truck teams; we operate as a unified Kaulig Racing squad,” Rice stated.

He continued, “Our aggressive mentality drives us to go above and beyond. We believe in every aspect of our work, and we embrace this passion wholeheartedly.”

Prepared for Challenges Ahead

Long hours of preparation exemplify the team’s dedication as they collaborate to finalize their groundwork for the Truck Series debut in February 2026. This partnership carries immense weight, and they recognize the responsibility of representing Ram.

Norris reflected on the expectations: “We feel a tremendous obligation to represent a brand of this size, rooted in blue-collar values. It is essential for us to successfully reintroduce Ram to the loyal NASCAR fan base.”

Kaulig added that this venture is more exciting than daunting. “It’s more about the fun of building an innovative business than it is about the responsibility. We have a committed team of responsible individuals, so I’m confident in our capabilities.”

A Thrilling Journey Ahead

With the challenges laid out before them, Kaulig Racing is eager to embrace their new journey alongside Ram. The focus remains firmly on one goal: taking their place in victory lane.

Rice beautifully summarized the team’s mission: “It’s about family, fun, and winning races. Our goal is to return to trophy hunting, marking the start of a new era in the Truck Series.”

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