Remembering Produce Pete: A Legacy of Freshness and Flavor at 80

A cherished television figure known for guiding audiences on how to select everything from the ideal pineapples to the freshest tomatoes has passed away. Peter Napolitano, better known as “Produce Pete,” died on January 26 at the age of 80 in a Paramus, New Jersey hospital, as confirmed by his son to multiple sources. The specific cause of death has not been disclosed.

For over three decades, Napolitano captivated viewers on WNBC’s “Weekend Today in New York,” where his weekly segments offered valuable insights rooted in lessons from his family’s heritage. His teachings reflected a deep understanding of produce, honed from a lifetime immersed in the industry.

An Early Start in the Produce Business

Born on February 23, 1945, in Englewood, New Jersey, Napolitano was raised in a family deeply involved in the produce trade. His father, an Italian immigrant and one of 20 children, established the family business, and Napolitano began selling fruits and vegetables door to door at the young age of five. This early exposure to the produce world shaped his later career.

Napolitano often recalled his heritage during interviews, noting, “I come from immigrant people. My father came here from Italy. No education, no nothing. And then, you know, I got lucky 35 years ago when someone was in my store and put me on a local show.” His story highlights the American dream, showcasing how passion and dedication can forge a successful career.

Building a Local Produce Empire

By the mid-1950s, Napolitano was selling watermelons from a vacant lot in Bergenfield, New Jersey. In 1959, he opened Napolitano’s Produce, which became a beloved local destination for fresh fruits and vegetables. Napolitano took over the family store in 1970 and transformed it into a thriving enterprise.

His foray into television began in 1989 when he appeared on a local New York talk show to address concerns about contaminated Chilean grapes. This appearance sparked a series of regular on-air segments, ultimately leading to his extensive tenure at WNBC starting in 1992. His humor and down-to-earth approach earned him the nickname “Produce Pete,” a title he embraced with pride.

A Unique Approach to Produce Selection

Throughout his career, Napolitano emphasized simple guidelines for selecting quality produce. He advised viewers to choose fruits and vegetables that felt weighty, often saying that the odd-shaped items packed the most flavor. His tips included looking for a deep golden color in pineapples as a ripeness indicator and lifting pumpkins from their base to prevent breaking stems.

His practical advice resonated with many, not just in the local area but also beyond. Napolitano became a pop culture reference, inspiring parodies on programs like “The Daily Show” and earning accolades from comedians like Tina Fey, who affectionately remarked, “You’re my Beyoncé.” Even actor Harrison Ford recognized him, further solidifying his status in the cultural landscape.

A Life Beyond Television

Napolitano’s talents extended beyond hosting segments. He authored several books, including “Produce Pete’s Farmacopeia,” which serves as a guide to selecting and preparing fruits and vegetables. His autobiography, published in 2023, offers insights into his fascinating life and career.

He retired from managing the family store in the late 1990s but remained active in the produce industry as a broker and buyer. Despite stepping away from the day-to-day operations, his influence continued through his media presence and industry involvement.

A Lasting Legacy

NBC 4 New York honored Napolitano as a beloved member of their family. They praised not only his practical produce tips but also the personal stories and warmth he brought to viewers. His legacy is defined by the connections he made and the knowledge he shared, showcasing a commitment to enhancing people’s relationships with food.

He is survived by his wife, Elizabeth “Bette” Napolitano, two children, seven grandchildren, and several siblings. His influence will live on in the lives he touched, both personally and through his television legacy.

Napolitano famously concluded his segments with a simple yet profound message: “If you eat right, you’re going to live right.” This philosophy embodies his dedication to health, wellness, and the joy of fresh produce.