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The campaign firm that successfully supported Mayor-elect Zohran Mamdani in New York City is now targeting vulnerable Republican lawmakers across the nation. This strategic pivot aims to reshape the political landscape ahead of the upcoming midterms.
The Fight Agency has identified two Republican representatives in Pennsylvania, Rob Bresnahan and Ryan Mackenzie, as key targets. These lawmakers are deemed vulnerable due to their narrow victories in previous elections.
With a team of six experienced strategists, Fight Agency has participated in over 300 successful campaigns. Their approach emphasizes pressing issues such as affordability and housing, echoing the themes that resonated with voters during Mamdani’s campaign.
According to the agency’s website, a familiar sentiment resonates: “If you’re doing everything right but finding it harder and harder to get by, you’re not alone. The American economy often fails to support enough people effectively. If the trend of the last forty years continues, the American middle class may face extinction.”
The balance of power in the House of Representatives hangs by a thread as the 2026 midterm elections approach. With Republicans holding just a three-seat majority, even minor losses could threaten their control of the chamber. Pennsylvania, home to many competitive districts, stands as a pivotal battleground. As noted by the Cook Political Report, five Republican-held districts in the state are rated as highly competitive, setting the stage for intense electoral battles.
To bolster efforts against Bresnahan, Fight Agency has aligned themselves with Paige Cognetti, a former mayor of Scranton. Cognetti is campaigning to unseat Bresnahan, who secured his congressional seat in 2024 by a mere 1.6 percentage points.
In her campaign launch video, Cognetti expressed determination, stating, “We can stand tall against a Washington that takes advantage of working people and makes it work for us.” This message resonates with many constituents who feel overlooked by the current administration.
The Fight Agency’s influence extends beyond local races. Rebecca Katz, a strategist involved in the election of Senator Ruben Gallego from Arizona, endorsed Cognetti’s efforts by sharing her campaign content on social media, urging people to contribute to her cause.
Cognetti praised the agency’s work, describing her pride in collaborating with them, and highlighted their previous successes in similar campaigns.
Additionally, the Fight Agency is supporting Bob Brooks in his challenge against Republican incumbent Ryan Mackenzie in Pennsylvania. Mackenzie won his previous election by a slim margin, just one percentage point, underscoring the competitiveness of this race.
Brooks articulated the challenges facing American workers, stating in his campaign launch video, “The biggest problem we face is a Washington that burns working people. I’m running for Congress in one of the closest districts to take on the billionaires and big corporations holding us back.” His message is intended to mobilize voters around shared economic concerns.
Morris Katz, a key figure at the Fight Agency who previously worked with Mamdani, shared Cognetti’s launch video on social media, indicating a strong alliance between candidates supported by the firm.
In a departure from traditional campaign methods, the Fight Agency employed a light-hearted approach in crafting content for Mamdani. They created videos that leveraged humor to engage audiences, including one that playfully mimicked the format of the popular reality TV show “The Bachelor,” featuring Mamdani asking, “New York, will you accept this rose?” This creative strategy helped establish a relatable and approachable image for Mamdani.
The agency has often gravitated toward progressive candidates, aligning with those who possess an unconventional approach to politics. Their commitment to supporting candidates who challenge the status quo has become a defining characteristic.
Notably, Fight Agency previously collaborated with high-profile figures such as Senator Bernie Sanders during his presidential candidacy and Senator John Fetterman during his successful 2021 campaign. Their track record signifies their effectiveness in amplifying the voices of progressive leaders.
Among their current roster, high-profile candidates include Graham Platner, a Democratic Senate candidate in Maine, and Nebraska Senate hopeful Dan Osborn. These individuals represent the agency’s ongoing commitment to nurturing progressive leadership at various levels of government.
Despite the mounting pressure of the election cycle, the Fight Agency has yet to respond to requests for comments regarding their strategy and future plans.
As the political landscape evolves, the Fight Agency’s focus on Pennsylvania Republicans signals a strategic effort to capitalize on vulnerabilities within the GOP, aiming to make significant gains in the upcoming elections. With carefully crafted messaging and a history of effective campaigning, they may play a crucial role in shaping the results of the 2026 midterms and beyond.
