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As Thanksgiving approaches, an age-old debate resurfaces at dinner tables across America. Should dessert be a slice of classic apple pie or the seasonal favorite, pumpkin pie? This discussion goes beyond taste—it’s a cultural phenomenon that reflects regional preferences, nostalgic memories, and family traditions.
For many, pumpkin pie stands as a hallmark of Thanksgiving. It has become a seasonal staple that momentarily steals the spotlight from apple pie, traditionally regarded as an All-American dessert. Paula Haney, chef and owner of Hoosier Mama Pie Company in Chicago, notes that while apple pie remains a best-seller year-round, pumpkin takes precedence during the holiday season. She states that pumpkin pie outsells apple pie nearly two-to-one at Thanksgiving.
This assertion is supported by national surveys revealing similar trends. A YouGov poll conducted last year with nearly 10,000 respondents demonstrated that 29 percent favored pumpkin pie for Thanksgiving, while only 20 percent opted for apple pie. The third spot went to pecan pie with 14 percent, while sweet potato and chocolate tied at 10 percent.
Instacart data offers further insight into dessert preferences, confirming that pumpkin pie remains America’s favorite holiday dessert. The report highlights that orders for pumpkin pie surged more than 2,600 percent the day before Thanksgiving, significantly outpacing apple pie orders. Although apple pie maintains its popularity throughout the year, flavors such as pecan, sweet potato, and cherry also see a rise in orders during Thanksgiving. Regional preferences add another layer to the discussion, with southern states favoring sweet potato and pecan pie, while parts of the Midwest lean toward rich chocolate alternatives.
In Illinois, about 90 percent of the nation’s canned pumpkin is produced. This local production fosters a sense of pride among the residents who use the ingredient in their Thanksgiving desserts. Haney emphasizes that “there’s a little local pride in every slice,” showcasing the connection between local agriculture and holiday traditions.
Chef Jason Smith, known for his appearances on Food Network programs, states that the appeal of pumpkin pie often transcends flavor—it embodies nostalgia and tradition. He shares, “Most people do not like the texture of pumpkin pie, but it has to be on the buffet or something just doesn’t seem right. It’s just not Thanksgiving without it.”
This attachment is not limited to pumpkin pie only. Haney mentions that loyal customers will request a pumpkin pie during the off-season, indicating its widespread appeal beyond just the holiday. Hoosier Mama Pie Company bakes various pumpkin-flavored treats, including muffins, bread, and scones, all of which are met with enthusiastic demand.
Pumpkin’s versatility allows it to shine in many forms at the Thanksgiving table. At Hoosier Mama Pie Company, chefs experiment with pumpkin in various desserts—ranging from chiffon pies to ginger-infused cheesecakes. They have even created unique flavors by swirling pumpkin with chocolate or combining it with apple in a sour cream Dutch apple pie filled with walnuts.
In addition to traditional flavors, chefs like Smith report a rise in creative combinations, with recipes such as pecan-pumpkin pie and caramel apple pie gaining popularity. These innovative spins on holiday classics showcase how culinary creativity continues to evolve while honoring traditional flavors.
For those planning to bake at home, both Haney and Smith share their best practices to achieve the perfect pie. A properly baked crust is essential, and if baking apple pie, the fruit should be cooked until soft yet retain a gentle